Nintendo’s Amiibo succeed and fail at the same time

It’s been quite the year for Amiibo.

Nintendo originally announced its foray into the toys-to-life gaming category at E3 2014. The first line of figures launched with Super Smash Bros. for the Wii U on November 21 last year. Since then, as of the first half of fiscal 2015, Nintendo has shipped a total of 21.10 million Amiibo toys since launch, with the largest percentage — 7 million — being sold in the U.S.