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Nintendo Switch generated more positive E3 reactions than Microsoft Xbox One X

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Electronic Entertainment Expo (E3) is always a battle for attention, and it looks like Nintendo won it, according to a couple of reports that analyzed social media during the biggest U.S. gaming show.

One of the biggest battles this year was between Microsoft’s newest console, Xbox One X (debuting November 7 for $500), and the Nintendo Switch, which came out in March. And Nintendo came out on top, according to an analysis by social media data analytics firm Taykey. Facebook also released data today that was favorable to Nintendo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.