Nintendo still aims to ship 2 million Switch consoles by March

After reporting positive earnings on Monday night, Nintendo President Tatsumi Kimishima laid out Nintendo’s strategy in a speech, and he reiterated the company’s expectation that it can sell 2 million Nintendo Switch consoles in March.

The Switch is a hybrid home console and portable device. It will debut on March 3 in Japan, the U.S., Canada, major European countries, Australia, Hong Kong and other regions. The price will be $300, and unlike the previous console Wii U, the initial price will ensure the hardware is not sold at a loss, he said.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.