Nintendo rockets to first place in July for gaming industry ad spend on TV

It’s a Nintendo TV world, and Sony’s just living in it, dropping out of the top 5 for gaming ad spend in July.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in July, ranked by estimated national TV ad spend.