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Nintendo of America names Devon Pritchard EVP of sales, marketing and comms

  • Posted byby Rachel Kaser
  • Updated
  • 1 min

Nintendo announced today that it has appointed Devon Pritchard as the executive vice president of sales, marketing, and communications. Pritchard will report to Doug Bowser in the new role.

Pritchard has been with Nintendo for 16 years and previously served as the executive vice president of business affairs and publisher relations. She was acting executive of the role she now occupies during the releases of Pokémon Legends: Arceus, Kirby and the Forgotten Land, and Nintendo Switch Sports.

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Written by

Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.