Ninja Metrics uses analytics to boost Springboard’s retail and ecommerce revenues

Ninja Metrics refined its ability to predict who would spend money in free-to-play games. And now it is turning that technology loose on a much bigger challenge: boosting the revenues of retailer and ecommerce vendors by properly analyzing the social value of shoppers.

Now that it has proven the predictive analytics in gaming, the Los Angeles company is rolling that technology out in a much bigger market in partnership with Springboard Retail, a cloud point-of-sale and retail management company that processes $200 million in sales in the U.S. That’s an important partnership because it could help Ninja Metrics’ technology spread far and wide among retailers, who stand to gain a lot of revenue from the technology.