After 10 years of research, Ninja Metrics is coming out of stealth with its predictive analytics business today. The Los Angeles company has raised $2.8 million from Harvard Business School Angels and Tech Coast Angels.
Dmitri Williams of Ninja Metrics.
The company is the brain child of Dmitri Williams, who has studied the communities behind games for 15 years and is an associate professor at the University of Southern California. His team has developed the Katana Analytics Engine, which tracks social interactions among gamers and predicts which ones will drop out, buy items, or share your game the most with friends. It delivers standard metrics like average revenue per gamer, virality, and daily active users.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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