GameSquare announced today it has hired Tyler “Ninja” Blevins as its Chief Innovation Officer. Blevins will spearhead the company’s growth opportunities, starting with an incubator called Ninja Labs. GameSquare intends to use the new venture to build concepts and products aimed at youth culture.
According to GameSquare, Ninja Labs’s mandate is to “curate disruptive strategies, pursue new business opportunities and explore next-gen technologies to accelerate the industry’s growth within pop culture.” Using GameSqaure’s merchandising, marketing, and content creation resources, Ninja Labs will develop consumer products, original IP and young creators.
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