Ninja cuts deal to launch multiple gamer advice and culture books

Posted byby Dean Takahashi
June 19, 2019
Updated June 20, 2025
2 min

Tyler “Ninja” Blevins has become an influencer and celebrity as the top professional player. And now he is further parlaying that success into writing books. Blevins’s agent Loaded has cut a deal to publish multiple books and merchandise with Clarkson Potter and Ten Speed Press, two imprints of Random House.

Loaded — which is a sponsorship sales, creative, and merchandising services firm for gaming influencers — is partnering with the Penguin Random House division.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.