Ninja cuts deal to launch multiple gamer advice and culture books

Tyler “Ninja” Blevins has become an influencer and celebrity as the top professional player. And now he is further parlaying that success into writing books. Blevins’s agent Loaded has cut a deal to publish multiple books and merchandise with Clarkson Potter and Ten Speed Press, two imprints of Random House.

Loaded — which is a sponsorship sales, creative, and merchandising services firm for gaming influencers — is partnering with the Penguin Random House division.