A child plays the game "Honour of Kings" by Tencent at home in Dezhou, Shandong province, China July 2, 2017.
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Niko Partners: China’s game market to hit $41.5 billion and 767 million players by 2023

China’s domestic game market is expected to grow from $$30.8 billion in 2018 to $41.5 billion in 2023. During the same time, the number of PC and mobile gamers is expected to grow to 767 million players, according to a report from market researcher Niko Partners.

Niko Partners said in its 2019 China PC Online Games Market Report and 2019 China Mobile Games Market Report that China will continue to grow despite a temporary game licensing freeze that lasted nine months in 2018.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.