The Xbox One launched in China in 2014.
The Xbox One launched in China in 2014.
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Niko Partners: China’s console and TV-based game market will hit $736 million in 2018

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Sony and Microsoft launched their video game consoles in China in 2014, but there wasn’t much to celebrate about the sales back then. But slowly, the console game software, console game hardware, and TV-based game software market has grown, with revenues in China expected to increase 14.6 percent to $736 million in 2018, according to market researcher Niko Partners.

In 2018, higher game software sales will offset a slight decline in hardware sales, as the current console generation is starting to show its age.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.