Niko Partners: Asia’s cloud gaming addressable market will triple to 500M by 2025

Posted byby Dean Takahashi
September 10, 2021
Updated June 17, 2025
3 min

Cloud gaming could reach an addressable market of about 150 million people in 2021, but actual numbers of cloud gaming users are smaller than that, according to a report by market researcher Niko Partners.

Niko Partners estimated the addressable market for cloud gaming is about 10% of the total population of 1.5 billion gamers in the Asian region today. But that could grow to more than 500 million by 2025, Niko said. This doesn’t mean 150 million cloud gaming subscribers are currently in the region. It means that is the possible reach if everyone who could sign up actually did.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.