Nifty Games is a new mobile and digital games publisher.

Mobile developer Nifty Games brings big sports content to small screens

With a few exceptions, sports gaming has been the playground of the giants. With companies like 2K and Electronic Arts dominating the video game sports market for decades, there hasn’t been much wiggle room for anyone else. Nifty Games Jon Middleton, speaking at the GamesBeat Summit Next earlier today, wants to change that, and so far, it seems to be working.

“We saw a situation where there just wasn’t enough sports content that was really bespoke to the mobile platform,” says Middleton. “There are literally sports fans and fan bases constantly in search of that content, and if you can bring them something that’s authentic and scratches the itch then you’ve got a winner.”

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