Nielsen predicts the top-selling games of holiday 2015

Activision’s Call of Duty: Black Ops III is expected to be the No. 1 multiplatform game of the holiday season, according to the Nielsen Game Rank service.

Nielsen, which is known for its TV viewership service, is predicting who will be on top this fall based on “overall anticipation levels” measured by the company. Based on its look of games being released from October through December, the company found both perennial powerhouses and some “heavy hitters back from hibernation.”

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.