Nielsen: Overwatch fans are younger than other esports followers

Kids go crazy for sugary taste of Overwatch!

Out of all Overwatch esports fans, 68 percent of them are in the age 18 to 34 millennial demographic, according to the 2016 Nielsen Esports Report and Nielsen Video Game Tracking. This is higher than the average for other competitive games, which is at 61 percent. This shows that Blizzard’s team-based shooter is finding a way to appeal to a younger audience than most of its competition. Millennials are also a popular group with marketers, which gives Overwatch an advantage in an esports market that will generate $493 million in 2016, according to a report from intelligence firm Newzoo.