Pokémon Go Fest 2020 commerical.
Pokémon Go Fest 2020 commerical.
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Niantic taps ‘Star Wars: The Last Jedi’ director Rian Johnson for Pokémon Go Fest video

Niantic has tapped Star Wars: The Last Jedi and Knives Out director Rian Johnson to create a commercial for the Pokémon Go Fest. Niantic has also announced that, in the past few weeks that Pokémon Go Fest tickets have been available, more than 700,000 tickets have been purchased by players in more than 110 countries around the world.

The video will encourage people to attend Pokémon Go Fest 2020, which because of the pandemic is happening as a virtual event for the first time ever on July 25 to July 26, from 10 am. to 8 p.m. (local times). By tapping Johnson as a director, Niantic shows it’s willing to spend the necessary money on promotion to help the commercial and event have a broad reach.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.