Niantic launches NBA All-World location-based basketball game

Niantic, the NBA, and the NBPA officially launched NBA All-World, a free-to-play game with geolocation from the maker of Pokémon Go.

The basketball game uses augmented reality and enables players to find each other on a map of the world, in places such as neighborhood courts, sneaker outlets, energy drink stores, a bank or NBA venues. Beyond just getting people to play a mobile game, the title is aimed at bringing people together to celebrate the culture and lifestyle of basketball.