Reddit and Newzoo have teamed up to analyze gamers.
Reddit and Newzoo have teamed up to analyze gamers.
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Newzoo will extract analytics insights from Reddit’s gamers

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Game and esports market researcher Newzoo has teamed up with social network Reddit to extract details on consumer engagement with video games.

It’s an interesting partnership, because many of Reddit’s 430 million monthly active users are deeply engaged with games, and Newzoo will be able to mine the audience for data that is relevant to its analysis of the game market, the companies said. The firm will combine its existing data on games with community insights from gaming’s biggest social platform.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.