New Oculus branding ditches the creepy eye for something more … abstract

This new logo takes minimalist to a new level.

Oculus launched a new webpage this morning that shows off its new branding for the first time. The virtual reality platform group dropped the eye-themed logo, simplifying the look with a widened “O.”  This change comes just ahead of the Facebook-owned company’s first E3-timed press event, slated to kick off Thursday in San Francisco.