BTS World

Netmarble’s Simon Sim on Hollywood licenses, mobile’s future, and cloud gaming

Netmarble has a knack for coming up with mobile game hits, including titles such as Lineage 2: Revolution, Marvel Future Fight, and BTS World.

It is updating those games constantly, and it is launching new titles such as Rich Wars and The King of Fighters Allstar. Lineage 2 has more than 30 million players and generated more than $1 billion in revenue, and that’s one reason why Netmarble is worth more than $6.5 billion in the stock market. The company has more than 4,000 developers, mostly in South Korea, and they’re focused on both original titles and licensed games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.