Netmarble enlists Conan O’Brien to market Lineage 2: Revolution

Netmarble Games is preparing to publish its blockbuster mobile game Lineage 2: Revolution in the West, and it has enlisted TV late-night comedian Conan O’Brien to help it raise awareness in the U.S. and Europe.

The O’Brien appearance is part of an aggressive marketing campaign as the company prepares to launch the free-to-play, massively multiplayer online action role-playing game in the U.S. and Europe on November 15, said Seungwon Lee, chief global officer of Netmarble Games, in an interview with GamesBeat. The stakes are high, as Lineage 2: Revolution scored an astounding $176 million in revenues in its first month in South Korea alone. More than 1 million people have signed up for the global version.