Tyreen and her brother are your main foes in Borderlands 3.

Netflix changed marketing for TV — can video games follow?

In the streaming and subscriptions economy, video game marketing needs to focus on building brands, not just selling products.

When Stranger Things Season 3 dropped on Netflix this summer, it ripped up the record books again in terms of viewing figures. According to Netflix itself (usually reticent to provide numbers) some 40.7 million accounts had watched the show within four days of it streaming.

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