The inaugural season of the NBA 2K League was a success by most measures. When it culminated in August, the esports series had more than 152 million video views across all social media platforms, and the league’s 17 teams had more than 1.8 million combined followers.
It helps that this video game esport has an analog in the real world, with established fans for the NBA franchises that compete both on the real hardwood and the virtual court. That makes the game more accessible than a lot of other esports, according to Brendan Donohue, the managing director of the NBA 2K League.
GamesBeat