NBA 2K16 is getting an esports event.
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NBA 2K giving away $250,000 as part of an attempt to attract an esports crowd

  • Posted byby Mike Minotti
  • Updated
  • 2 min

2K wants to turn its sports game into an esport.

The publisher announced today that its starting a competition, called Road to the Finals, for its basketball simulator NBA 2K16 that will give away $250,000. This represents another major company actively trying to attract competitive gamers (and the millions of viewers that love to watch them). 2K is trying to take part in one of gaming’s fastest growing sectors, with market research firm Newzoo saying esports will hit $463 million this year and $1.1 billion by 2019.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.