Cut the Rope
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Nazara signs deal to publish ZeptoLab’s Cut the Rope mobile game in India

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Indian subscription-game publisher Nazara Technologies has cut a deal with Moscow’s ZeptoLab to publish Cut the Rope on the Indian subcontinent. That’s a positive sign for one of the world’s fast-emerging game markets.

Manish Agarwal, the chief executive of Nazara
Manish Agarwal, chief executive of Nazara

Indian game companies are excited about the growth of smartphones in India, and they’re positioning themselves as “the next China” for mobile games. But Nazara’s business model isn’t just good for India. It’s ideal for emerging markets around the globe, said Manish Agarwal, the chief executive of Nazara, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.