Nazara Technologies is a big Indian game publisher.
Nazara Game Technologies is a big Indian game publisher.
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Nazara integrates with ONDC Network to launch gCommerce in India

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Nazara Technologies, India’s only publicly trade game and esports company, has teamed up with Open Network for Digital Commerce (ONDC) to launch “gCommerce” in India.

The companies say that gCommerce is an innovative in-game monetization platform that seamlessly integrates ecommerce within games. It’s also increasingly popular in the West with companies such as Walmart.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.