Mobile ad platform maker NativeX is announcing a new product today that will help game developers incorporate better ads in their mobile games.
You can integrate ads into characters.
The Minnesota-based company has creative a new software development kit (SDK) that enables rich media native ads within games. Essentially, it’s turning the ad into a part of the gameplay, like an ad to purchase virtual currency when you reach a point in where you have to purchase something in order to make progress.
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GamesBeat