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NativeX guarantees game developers at least 30% increase in ad revenue — or will pay $30,000 in cash

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

In an attempt to get game developers to switch to “native ads” for mobile games, NativeX is offering to boost in-app game revenue by 30 percent or more after 30 days — or it will pay developers $30,000.

Native ads are ads that are displayed inside a game and are consistent with its theme or characters. A native ad might take the form of a pop-up where a game characters asks if the player wants to buy a special power-up. Such ads can bring in important revenue at a time when two out of three game developers aren’t breaking even.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.