Native ads in mobile games can work … if developers play ball

Gaming is an inherently trial-by-error medium for both players and developers alike. It’s common for gamers to fail a level over and over again before either getting good enough or lucky enough to solve the problem and move on.

So it’s fitting that game developers are following the same learning process when it comes to monetizing free-to-play mobile games, first getting it wrong before discovering how to do it right.