YouAppi says native ads are strongest.
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Native ads generate clicks at up to 40 percent higher rate than other mobile ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

When it comes to clicking on mobile ads and spending money in mobile games, native ads come out on top. In fact, user-acquisition campaigns run by YouAppi’s OneRun platform this year show that native ads generate clicks at a 30 percent to 40 percent higher frequency and convert at double the rate compared to other kinds of mobile ads.

San Francisco-based YouAppi said the figures are based on research with hundreds of mobile-acquisition campaigns in 2016. It’s always challenging to customize an ad so that it is “native” — or matches the look and feel of the app or mobile Web content. But clearly that effort pays off.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.