Nacon’s Benoit Clerc: Becoming a double-A gaming force

On January 30, the Bigben Group announced its plan to put all its gaming activities under the Nacon banner and take the subsidiary public. Nacon was an already established brand in gaming, known for its peripherals such as the Revolution line of controllers.

Bigben’s strategy behind this move is to make it a leader in the double-A gaming. These tend to be games with smaller budgets that are targeting specific market niches. They also include games that major publishers of triple-A games such as Activision, Electronic Arts, and Ubisoft don’t produce because they don’t have that mass-market reach.