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Mountain Dew sponsors global esports teams Dignitas, Splyce, and SK Gaming

Mountain Dew is throwing its money into the emerging market for esports with the sponsorship of three squads: Team Dignitas, Splyce, and Team SK Gaming. These new partnerships will provide fans with exclusive content and access to some of the best players and celebrities in the world via the Mountain Dew Twitch channel.

That’s going to give a lot of exposure and more money for the esports stars. It’s important for the industry, which market researcher Newzoo predicts will grow from $696 million in 2017 to $1.5 billion in 2020, because Mountain Dew is a “non-endemic sponsor,” or a brand that is outside of gaming.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.