AppFlood shows steady growth in mobile traffic.
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Most new Android users are coming from Asia, Latin America, and Eastern Europe, AppFlood says

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The latest stats from AppFlood shouldn’t surprise anyone following Android’s growth around the world.

Most new Android users are hailing from Asia, Latin America, and Eastern Europe, according to the fourth quarter data dump from AppFlood, the global programmatic mobile ad platform that PapayaMobile owns.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.