Brian Wong, CEO of Kiip
Categories

Mobile rewards startup Kiip raises funding from American Express

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Kiip has made a name for itself by offering real-world rewards in games and expanding that business to all mobile apps. In recognition of that innovation, the company is announcing today that it has received an unspecified investment from American Express.

American Express Ventures is investing in the San Francisco company at a time when Kiip is moving beyond games to rewarding special “moments” that arise in a variety of apps. In games, those moments are when players achieve high scores or complete levels.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.