Tango wants everyone to know it is serious about publishing mobile games on its platform. Today, this mobile messaging network (with 200 million users and growing) announced that it has hired mobile game veteran Jim Ying as vice president of games publishing and that it’s setting up a $25 million fund to invest in game developers around the world.
The moves show that Tango is serious about pursuing games as a strategy to differentiate itself from larger mobile messaging networks like Facebook’s WhatsApp, and it is following in the footsteps of fast-growing Asian mobile messaging networks like Kakao Talk, Line, and WeChat.
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