Mobile messaging platform Tango hires game publishing leader and creates $25M game investment fund

Tango wants everyone to know it is serious about publishing mobile games on its platform. Today, this mobile messaging network (with 200 million users and growing) announced that it has hired mobile game veteran Jim Ying as vice president of games publishing and that it’s setting up a $25 million fund to invest in game developers around the world.

The moves show that Tango is serious about pursuing games as a strategy to differentiate itself from larger mobile messaging networks like Facebook’s WhatsApp, and it is following in the footsteps of fast-growing Asian mobile messaging networks like Kakao Talk, Line, and WeChat.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.