Swrve CEO Christopher Dean
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Mobile marketing automation firm Swrve raises $10M

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile marketing automation startup Swrve has raised $10 million to fuel its sales, marketing, and engineering expansion.

The second round of funding is one of the first tasks accomplished by Christopher Dean, who became chief executive of San Francisco-based Swrve three months ago. Swrve combines elements of an ad network, analytics solution, user engagement engine, and user acquisition tool.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.