Mobile Legends: Bang Bang’s 2.0 update gives it big social media boost

Mobile Legends: Bang Bang may not be a household name just yet in the U.S. But the Moonton-owned multiplayer online battle arena (MOBA) has exploded in Southeast Asia, and with the recent release of its 2.0 app update, social video views have boosted along with it.

According to video measurement company Tubular Labs, the game’s U.S. channel earned over 76 million cross-platform (Facebook, Instagram, Twitter, YouTube) views in October 2019. That’s a major month over month jump for MLBB (from about 56 million in September), and its best cross-platform performance in the last 12 months. It also placed them fourth among all gaming brands’ U.S. channels in October — passing up the likes of bigger names likes of Clash of Clans, Nintendo, Call of Duty and Apex Legends (among numerous others).