Mobile game and app markers are exposed to $5.4B in fraud | AppsFlyer

Mobile game and app developers have been exposed to $5.4 billion in potential ad fraud during the economic downturn, according to a report from AppsFlyer. That’s more than twice amount of fraud compared to 2021 and 40% to 46% higher than in the second half of 2022.

The resurgence can be attributed to three factors, the report said. First, the distraction of marketers with the release of iOS 14.5, diverting attention and resources from fraud protection. Second, today’s marketers are facing trimmed budgets, creating pressure to partner with lower cost ad networks that offer fewer protections. And third, improved fraud detection leads to an increase in reported cases. That is, the industry is finding more instances of fraud.