Mobile developer earns record $1 million through new in-game video advertising network

Cross-promotion platform Applifier Ltd. today announced the official launch of Everyplay GameAds, an in-game video advertising network for mobile developers that’s already earned one lucky publisher over $1 million in 45 days during beta testing.

Proper player targeting is essential in mobile video advertising, but it’s missing from many market competitors, according to Applifier. GameAds uses proprietary algorithms to seek highly engaged mobile gamers. It then shows in-game ads that are either opt-in (watch a video, get a virtual item) or interstitial (a full-page ad that appears before the real content). The result, Applifier says, are ads that are more relevant to players, which leads to higher response rates.