Mobile beats consoles for August TV ad spend

GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending and which are generating the most digital chatter. This is the first, which shows the results for August.

Top spenders

In August, video game companies spent almost $30 million in TV advertising, with 33 different brands airing 89 spots over 18,000 times nationally. That figure is nearly the same as July’s total, bringing the total national TV advertising spending for the year so far to $430 million.