Mobile-advertising data company Fiksu introduces new products to help marketers

Marketers have a few more tools in their battle to win over audiences.

Mobile ad-technology company Fiksu is introducing a pair of new products as parts of its marketing platform. These includes Fiksu Aware and Fiksu Response, which are both fully integrated into the company’s other tools. Aware enables brands to find precise audiences on smartphones and tablets. Response helps companies convert audiences into paying customers. Mobile advertising generated around $18 billion in 2014, and apps were a big part of that.