Mobile ad growth helps Glispa raise profits in 2016

Glispa, the mobile performance marketing and ad tech company, grew rapidly in 2016, as mobile ad spending overtook desktop spending for the first time. During 2016, Glispa added more than 300 advertisers, doubled its employees to 250, and made a major investment in new technology.

Gary Lin, chief executive of Berlin-based Glispa, said in an interview with VentureBeat that the company expects to close the year with record profits. One of the biggest areas of growth is native advertising — where ads seem like a natural part of the content that they’re touting. In the U.S., native ads grew more than 50 percent — in terms of spending — in 2016. Overall, Glispa’s plan is to expand in both demand-side and supply-side advertising.