Mobalytics has teamed up with two esports stars to help promote its gaming companion app for League of Legends.
Under the partnership, the esports content creators Nick “LS” DeCesare and Tim “Nemesis” Lipovšek are becoming part owners of the company. This is the kind of partnership that you can expect to see more of as companies take advantage of both the gaming expertise and marketing power of esports stars and influencers.
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