Mixer’s Season 2 is the next phase in its battle with Twitch, YouTube

Since Microsoft acquired livestreaming service Beam in August 2016, it has worked to turn the platform into a destination for gamers. Now known as Mixer, the company revealed today that it plans to continue investing in this business. To that end, Mixer is kicking off a series of updates as part of a campaign it is calling “Season 2.”

Mixer is competing against giants like YouTube and Twitch. Those gaming-video Goliaths are tough to compete against, and they are both working to minimize Mixer’s tech advantages. When Microsoft bought Mixer, it was the only platform with latency of less than 1 second. That means when you would perform an action on your stream, your audience would see it and respond nearly in real-time. While Twitch had a 20 second-to-30 second latency, it is now much closer to Mixer.