Mirrativ is DeNA’s mobile livestreaming app — and it has potential beyond gaming

Whenever someone mentions that I should set up a livestream, the first hurdle that comes to mind is all the external hardware components I’ll have to set up in order to just capture game footage. If it’s for a mobile phone game, the logistics get even more complicated.

DeNA, one of Japan’s larger mobile game publishers and e-commerce providers, thinks it has a solution for this problem. Today, the company announces Mirrativ, a mobile phone livestreaming platform, whose beta test is going live today from 4 p.m. Pacific to 8 p.m. Pacific on Android (iOS is still in development).