Minecraft’s cats, pandas, and thriving Marketplace partners

The Minecraft Team at Microsoft has built a burgeoning Marketplace. And for the last several months in a row, it has worked to make fans excited to use this store. That started with the first ever Minecraft Marketplace summer sale, and it culminated with a winter event in December. Now, each month, players download millions of pieces of content (a lot of it for free). And that growth is something that is benefiting both Microsoft and external developers.

On the Marketplace, third-party Minecraft partners can sell their content. And thanks to Microsoft’s crossplatform Xbox Live support, these worlds and skins go live for players on Windows 10, mobile, Xbox One, and Nintendo Switch. This has enabled several small studios to turn their support for the Minecraft ecosystem into full-time work. It has also empowered The Minecraft team with a new way to engage and excite its audience.