mindGAME: Content drops ruled The Game Awards, not celebrities

Last week, The Game Awards honored 2023’s best titles and previewed upcoming titles. In addition to record setting viewership, the show flooded gamers with trailers and announcements. Amidst the outpouring of news, mindGAME’s data measures what resonated with players and the announcements that were lost in the deluge.

“The Game Awards continues to be the biggest night in gaming (and in entertainment, really), but as we’ve seen in the past, the sheer number of announcements, advertisements, awards and performances makes it difficult for many games to stick out during the night,” said Brian Rodgers, founder and product lead of mindGAME. “To compare the performance and breakthrough of all the night’s nominees, announcements and ads, mindGAME uses a metric called mindSHARE — top-of-mind awareness and interest in a game relative to all other games. MindSHARE is a composite measure of online search, video search, social media activity, and players, providing a more holistic view than any one channel provides.”