The Xbox One X.

Microsoft’s Xbox One X console commands the most social buzz at E3

Microsoft and its Xbox One X game console have generated the most conversations at the game industry’s biggest trade show in the U.S.

The Electronic Entertainment Expo (E3) show floor should draw an estimated 65,000 attendees in Los Angeles this week, and Synthesio, a social intelligence platform, has analyzed all the data for conversations about E3 on the internet. Microsoft announced at the show that it would sell the Xbox One X for $499 starting on November 7.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.