Xbox Game Studios is the new name for Microsoft Studios.
Xbox Game Studios is the new name for Microsoft Studios.
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Microsoft rebrands in-house game devs as Xbox Game Studios

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Microsoft has rebranded its existing and newly acquired in-house game studios as Xbox Game Studios, according to an announcement by Microsoft executive Matt Booty.

The company acquired seven studios in 2018, bringing its total number of development teams to 13. They were formerly known as Microsoft Studios, but now they are being rebranded in the spirit of the Xbox gaming brand, said Booty, the man in charge of the buying spree.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.