Microsoft: Consumer AR’s path is ‘measured in years’

Microsoft’s HoloLens 2 reveal event last week made one thing clear: This is a device for the enterprise. If the multiple demos from business partners didn’t make that known, the $3,500 price tag certainly did.

But consumer AR is an increasingly popular topic. We can all see a future where cheaper HoloLens units are giving us map directions and showing virtual Netflix screens. How long will it take to get there? According to Greg Sullivan, director of communications for Microsoft’s Mixed Reality arm, it could still be years.